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The Mission...


To provide an enjoyable and educational event that will aid creatives in forming fundamental innovative business practice skills and positive connections with local entities and other creatives. Incubating the growth of strong support and/or collaborative networks, sustaining vital growth of the local creative community.  

  • An incubative and innovative bi-monthly event  that supports the local creative community on their journey.

  • Creatives can test ideas and/or products and get honest feedback from real customers in an open market format.

  • Initiate contact between creatives and leaders of local business, innovation and entrepreneurial growth groups/networks.

  •  Bridging the current void between education completion and the business/entrepreneurial support often required for success.

  • Educate the community on what ‘Creative’ and ‘Innovation’ mean.

  • Regenerate the idea of 'markets' and what they can offer both the 'stallholders' and the community. 

  • A space for disruptive innovative creatives, supporters/mentors/investors, and the wider local community to connect.

See all of the previous event creatives...


Images © Jess Lowcher Photography


Did you attend a Test Tube event? Fill in the event feedback form here.



of all types! Artists, designers, scientists, animators, potters,

digital wizards,

inventors, writers, carvers, entrepreneurs, sculptors etc.


Culinary Artists

of all types! Artists, designers, scientists, animators, potters,

digital wizards,

inventors, writers, carvers, entrepreneurs, sculptors etc.



of all types! Artists, designers, scientists, animators, potters,

digital wizards,

inventors, writers, carvers, entrepreneurs, sculptors etc.



of all types! Artists, designers, scientists, animators, potters,

digital wizards,

inventors, writers, carvers, entrepreneurs, sculptors etc.

Creatives:  Get involved, get connected!

Are you a creative who is taking a step forward or in a different direction with their creative practice/business? 

  • Testing a new product (surveys, samples etc),

  • Trialing new branding,

  • Surveying the sale-ability of a new product/idea,

  • Testing the viability of their creative practice as a business

The Deal: 

  •  Must have an innovative aspect,

  •  Must have a creative aspect - this can be very wide ranging,

  • Potentially a  focus on sustainable practice


$10 for creatives



  • Indoor table/floor space: Approximately half a trestle table (90 x 70cm), or a full size trestle (180 x 70cm) if you are demonstrating your creative practice live at the event. Trestle tables supplied but bring your own table cloth.

  • Entertainment/Music creatives: will have set time spaces on the small stage (200 x 230cm) or out of the box spaces - got a fun idea? we want to hear it!!

  • Fashion Show creatives: will have a time slot in the fashion show. If you are interested in having a table or allocated floor space (must supply your own mannequins) at the event as well then please also tick 'Indoor creative' on the application form. 

Selection process:
Creatives who apply will not be guaranteed a space at the event. All applications will be looked over by the event team and those who best meet the requirements will be selected and assigned spaces. Although this process will exist, we will strive to include all creatives who apply if possible, however these requirements exist to ensure the integrity and sustainable future of this project. ​​

Supporters/Guest Speakers :

We would love you to get on board!

Graphic designers, Web agencies, Investment agencies, entrepreneurial support etc.  Anyone who works with creatives and wants to see them succeed. 


  • Meet the creatives before the event, discuss their ideas and offer advice/connections.

  • Take part in short event workshop pre-opening, to get the creatives amped!

  • Have a space at the event to show the community/visitors on what services you can offer.

  • Supply helpful info for the  creatives can take away with them. 


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A huge thank you to all of our Supporters and Sponsors!!


Free Workshops

For all creatives involved in the event/s, to be held on the event day prior to opening. 

Including things like audience engagement, social media, website creation etc.


Alternative Spaces

Have an idea but you might need more space or special requirements?

Get hold of us and lets

work together to see what

we can do!



With local leaders, groups/ networks, support businesses/ entities, etc.

For example:  The Incubator Crew, Creative BOP, Chamber of Commerce, etc. 

Introducing the guest speakers...

October Event:

Anne Pankhurst : Small Business Roadmap Workshop 


Anne Pankhurst – Engagement Coordinator
Anne is the Tauranga Chamber of Commerce’s Engagement Coordinator for LINKT (formerly Rocket! Young Professionals), SBT (Small Business Tauranga) and for Special Projects including the Westpac Tauranga Business Awards. She has an extensive background in events management and advocacy, and has previously represented the Chamber on a number of external committees and networks such as Mainstreet and City Centre Action Group.  

Workshop Content:
Small businesses are the lifeblood of the economy, and thousands start up every year. It is this entrepreneurial spirit that drives the creation of businesses. However many aspiring business owners don’t make it past their first year, because they don’t understand the basic process of starting a business. This workshop has been designed to provide you with a road map to firstly identify and manage both your opportunities and your risks, and secondly optimize your potential for success. This workshop will take approximately 45-60mins

December Event:

Shane Stuart : Innovative Design Workshop

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Shane Stuart - Innovation Manager 
Shane is Priority One’s Innovation Manager, helping to develop and commercialise science and technology capability in Tauranga and the Bay of Plenty.  
His previous positions include research and business at Unitec, University of Waikato and the Foundation for Research, Science and Technology, and in corporate and financial market research in the United Kingdom. He holds a BSocSci (Waikato) and MBA (Henley Business School, UK).
Shane has helped facilitate design-led innovation initiatives including the Bay of Plenty Design Thinking Meetup group and Design the City Experiment. He believes that our future relies on supporting the great people, companies and industries in our region to achieve global success.

This workshop will  be focused on Innovative Design thinking and will take approximately 45mins.

February Event:

Alicia Beech : Tools for Professional Practice - Information Session

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Alicia Beech - Arts and Culture Amplifier

Alicia is the Arts and Culture Amplifier for Creative Bay of Plenty, leading strategic marketing and communication, helping to support the growth of our local Arts & Culture sector. She has over 10 years experience in marketing and believes in thinking outside the box. 

Alicia is also an abstract Artist herself and a Miles Art Award 2020 finalist. She successfully promotes her work through online platforms, including Instagram, selling her artwork to collectors around the world. “Through my art, I endeavour to reach out and challenge others to find their happy place, just like I found mine.”


Workshop Content:

Digital platforms to support your Digital Marketing. This 45 minute session presents an overview of tools to assist the implementation of your digital strategy. Features, benefits, tips and tricks of the following platforms & tools:

Wix, Humanitix event ticket sales, Photoshop express, Mailchimp, Preview App, Facebook Business Suite (mobile app), Facebook Business Manager – for Social Media advertising and Creative Suite, Kapwing Video creator, and Canva.

April Event:

Pascale Hyboud-Peron : Lean Canvas - The One Page Business Plan Workshop

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Pascale Hyboud-Peron - Co-founder & Director of Venture Centre
Pascale sums up her work as ‘facilitating connections and intersections between people and ideas by delivering meaningful opportunities to do good stuff together.”
Her current actions with the Venture Centre team are centered on ecosystem development, through connecting, engaging, understanding and celebrating entrepreneurial capability and culture. Pascale is people-focused, and intent on helping build self-organised, purposeful, connected communities. She curates, designs, and delivers participatory events, learn-by-doing experiences and workshops, both for Venture Centre’s co-working space Basestation residents and the wider community

Workshop Content: 
Your business plan on one page: get started with the Lean Canvas. 
No matter if you’re in full flight with a business idea or cautiously contemplating its potential, the Lean Canvas can help get your business plan on one page, increasing your chance of success. Used the world over, this 1-page business plan template (created by Ash Maurya) helps you deconstruct your idea into its key assumptions.

Adapted from Alex Osterwalder's Business Model Canvas and optimized for Lean Startups. Documenting your hypotheses is key! In this 40 minute workshop Pascale will help you to give the Lean Canvas a go with any new venture or product idea you have.

Workshops are FREE to all creatives signed up to be a part of the Test Tube event.

All workshops take place on the event day, prior to the event opening to the public.

Did you attend a Test Tube event? Fill in the event feedback form here.

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