top of page
The creative arts are nurtured, encouraged and showcased, making creative experiences
accessible to all from grassroots up.

We enrich lives within our communities through creative experiences

HOUTUPU - WE ARE REAL Everything we do is authentic. We are transparent.
We live our values.

KAHA - WE ARE COURAGEOUSWe are poised for action - ready to seize opportunities as they arise.We celebrate thinking differently. We are flexible, reactive and responsive.
We treat all our people with warmth, dignity and respect.We foster growth and transformation. We encourage collaboration and generosity.
The Incubator was founded to grow & connect what was a fractured creative community. Providing studios, events and support, beginning an Arts Momentum.
The Incubator became a Charitable Trust.

The Incubator expanded to include

  • The Artery - Art Learning Space.
    Filling a gap to offer much-needed adult art learning and fostering social connecting through creativity.

The Incubator Hub is further developed with the addition of:

  • The People's Gallery -Toi ka rere. 
    A true gallery for the people to use art to tell stories, be heard and to support local and national touring art groups.

  • The Jam Factory music hub was opened to support the local grassroots music scene and deliver a boutique destination for touring musicians. 

  • The opening of Satellite Studios - Professional retail and designer spaces. Attract and retain creatives to the growing arts village.

The launch of:

  • Okorore Ngā Toi Māori studios & Whare Taonga gallery - A space to nurture Toi Māori practitioners, artists and makers with studio spaces and the Whare taonga gallery for authentic kaupapa Māori works.

  • The launch of the inaugural Tauranga Fringe Festival.

The launch of four new spaces  - Activating tired old buildings and filling them with creativity and mauri.

  • Brook Street Studios - Professional retail studio.​

  • Villa Studios - Professional retail studios.​

  • The Pot House - Bay of Plenty's first Ceramic Art Gallery and working ceramic studios.​

  • The Artist Window Gallery- A collective Retail Gallery supporting top-end Bay of Plenty painters, artists and jewellers.

The launch/inclusion of:​

  • The Village Community Cinema - A cinema for the People by the People - Festivals, Film events and Community! Revamped and relaunched by The Incubator Creative Hub team. ​

  • The Creative Community Campus - An expansion for creative learning and events. The new Campus facility homes the Artery Space, Social Fabric Community Sewing and Textile Hub, The Pottery and Ceramic Hub and The Sunroom - Patio Workspace.​

  • Nape - The new retail space of Fashion Designer Kerry Funnell.​

  • The Light Lab - A unique photography studio space available for hire to both the amateur & pro photographer. In collaboration with nicholas charles photography.​

  • Native Designz (Te Whare Toi o te Moana) - Whakairo/Carving Hub run by Master Carver Whare Thompson. ​

  • The Purple Lab (Phreaze Factory) - Hip hop Artist, Youth & Community Worker and Entrepreneur joins The Incubator to host workshops and a digital creative space.

Our timeline









The growth of our arts precinct

Our timeline

Our projects


Winner Supreme Winners
Trustpower Community award

Art & Culture


Winner Regional Award
Art & Culture

Our projects

Champions and supporters

Ou sponsors

A big thank you to everyone that makes it all possible!