The Jam Factory is Tauranga's most beloved boutique live music venue — an intimate, art covered space in the Historic Village on 17th Avenue where local musicians, Aotearoa touring artists, international bands and and emerging talent take the stage year-round.
If you're looking for live music, gigs, or entertainment in Tauranga or the wider Bay of Plenty, this is where to look.
We host original music across all genres — from singer-songwriters and indie, folk, and roots artists to jazz, world music, spoken word, comedy, theatre, dance and a load of punk!
Our programme spans ticketed evening performances, afternoon sessions, family-friendly shows, and community events, so there's something for everyone.
The Jam Factory sits inside The Incubator Creative Hub at the Historic Village — one of Tauranga's most unique cultural destinations, surrounded by galleries, studios, artisan shops, cafés and garden bar. Free parking on 17th Avenue.
Scroll down to see upcoming gigs and events, or check back regularly — our programme changes weekly and new shows are added all the time.
Upcoming gigs
"The future of music lies in the hands of small venues and the artists who play them." – Billy Bragg
Junk, Magma Hex & The HuneyBee Wild SOLD OUT at The Jam FactorySat, 11 JulThe Jam Factory
Juggler Jay's Incredible Magic Show!Sun, 12 JulThe Jam Factory
Kids Dance Party with Alice Sea!Fri, 17 JulThe Jam Factory
The False Waltons, Kincaid and Woshambo at The Jam FactorySat, 18 JulThe Jam Factory
Elemental Event Tauranga: Studio Series (Friday) at The Jam FactoryFri, 24 JulThe Jam Factory
Elemental Event Tauranga: Studio Series (Saturday) at The Jam FactorySat, 25 JulThe Jam Factory
Kokomo - SOLD OUT International Blues Music Day at The Jam FactorySat, 01 AugThe Jam Factory
Band And Deliver at The Jam Factory (Free Event)Fri, 07 AugThe Jam Factory
Nick Herbison at The Jam FactoryFri, 14 AugThe Jam Factory
Red Street at The Jam FactorySat, 15 AugThe Jam Factory
The Southern Diplomats at The Jam FactorySat, 22 AugThe Jam Factory
Emerson: "Leap! on Tour" at The Jam FactorySat, 19 SeptThe Jam Factory
Adam and Marika at The Jam FactorySat, 03 OctThe Jam Factory
Tauranga Fringe FestivalSat, 24 OctThe Incubator Creative Hub
Volunteer in Our SpacesBecome an Incubator Vollie!The Incubator Creative Hub
Band & Deliver -Youth band initiative
Special projects feature
Kaupapa
Band & Deliver is back for another year at the Jam Factory—an electrifying platform for young musicians to play, learn, and grow. Whether they dream of rocking the stage or mastering live production, this project gives them the hands-on experience and confidence to thrive in a collaborative, supportive environment.
Meet the Team Behind the Magic
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Aaron Wright – Music educator (Tauranga Boys’ College) and seasoned musician.
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Marc Anderson – Festival producer and music industry veteran (worked with legends like Prince, Michael Jackson, and Tom Jones).
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Nigel Gregory (Jam Factory) – Committed to creating opportunities for young talent to flourish.
"Band & Deliver is all about giving young musos a chance to perform, produce, and connect in a fun, professional setting. When I was starting out, there was nothing like this—now, we’re helping the next generation go further." – Marc Anderson
Thank you to:
Supported by: Creative Communities Scheme Tauranga, Maca Productions, The Incubator Creative Hub & dedicated volunteers.
Want in? If you’re a school-age performer (solo, duo, or band) or a sponsor eager to back the next wave of talent—get in touch!
Our space
Location
The Jam Factory is located in the Historic Village at 159, 17th Avenue -Tauranga. The Village was formerly a museum site back in the day, and features clusters of historic buildings - some relocated from historical places around New Zealand. The Village is home to 6 art galleries, designer boutiques, artisan shops, vinyl/record store, a barber, dance studios, The Whipped Baker Café, Whakairo Māori carving studio, a theatre, a boutique cinema, sculpture trails, murals, craft workshops, ceramics & pottery studios, a restaurant, The Men's Shed, a photography studio and plant nursery, upcycled clothing boutiques and many community organisations.
Type of events
Our venue can be used for a range of events including; Music performances, theatre shows, comedy performance, dance performances, corporate creative functions, meetings, team building workshops and yoga classes.
Parking
We have free on-street parking spaces on 17th Avenue. Performers can arrange with the team to get access for packing and unpacking gear.
The ART!
The Stage Isn’t the Only Thing That Rocks Here. We teamed up with killer local artist Rachel Denny and Nick Eggleston to bomb the walls with neon rebellion.
Our Team
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