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The Jam Factory is a space to connect artists of every skill level and genre to the residents of the Bay of Plenty and beyond. Committed to building social connections and cultural diversity through art we provide the space, the team and enthusiastic audience.​ A supportive atmosphere, eclectic and intriguing décor, all to compliment your performances of music and theatre.

Originally a 120-year old schoolroom, The Jam Factory is an intimate venue and can accommodate 50 seated, 60 for standing-only gigs (including comps and guest list). We are not a licensed venue.

Our Kaupapa:

  • The Jam Factory is part of The Incubator Creative Hub based in the Historic Village Tauranga.

  • We are a Charitable Trust, a not-for-profit organisation.

  • The Incubator works on a D.I.T philosophy (Do it Together).

  • Our volunteers are committed to enabling you to have the best possible experience at The Jam Factory. 

  • We are a supportive environment, an eclectic and intriguing platform for small, intimate performances, auditions, rehearsals, collaborations and filming of music and theatre.

  • We offer opportunities to embrace and attend small intimate gigs of local and international acts

Equipment available:

4 x Shure SM57 instrument microphones

6 x Shure SM58 vocal microphones

2 x Sennheiser E614 instrument mics

1 x Sennheiser E904 drum mic

1 x Sennheiser 835 cordless mic

2 x Rode NT1 vocal recording mics

12 x K&M boom microphone stands

5 x K&M short boom microphone stands

1 x 16ch 4 return 50ft multicore snake 

A good selection of mic cables

Several Jack - XLR cables

A selection of jack-jack leads

1 x Behringer 8 channel active DI box

1 x DB Technologies sub618 600w RMS 18” powered sub

2 x Yamaha DBR12 12’ 2-way powered loudspeakers

1 x Epson EB2155W 5,000 lumens projector

Mixing console:

1 x Yamaha MGP32X 32 Channel 

1 x Allen & Heath 24ch


Gear being brought into the premises:

  • With the NZ Health & Safety laws, we need to assure any equipment you bring into the premises is safe.

  • Electrical equipment brought into The Incubator should have a current code of compliance tag including all extension cords and multi-boxes and electrical music equipment. No cords or equipment with exposed wires will be used on our premises. 

  • The Incubator Creative Hub will not be liable for any damages, or theft to/of equipment from visiting bands.


If a back-line is required - We recommend  Studio 11 - Evan Pope.
Email here to book or enquire about costs.


Jam Factory Venue Contribution​:

  • The venue fee of $250.00 + GST is required to secure your selected date.

  • This fee covers our in-house PA and a soundperson to set up /and or manage and what equipment we have available.

  • Please note that there will be a fee of $50 each for any third or fourth supporting band. This is to acknowledge the extra workload for the Sound Tech with sound check and the gig itself. As well as the extra time for the team handling the door, tickets and merchandise sales (which are all included in your initial booking fee.)

  • There is no fee reduction should you choose to bring your own Sound Tech or PA.

  • We will take a commission of 10% of total sales to cover the cost of administration, promotion and our ticketing system. 

  • All remaining ticket and door revenue goes entirely to the artists who perform. (It is up to you to distribute this revenue to any support acts.)

  • International acts. If you are an International act there is a bank swift code to use: Swift code ANZ BNZ 22 and BIC code is 060433. 

  • For international payments, there is a surcharge added by the bank of $15 - please can you ensure that you add this extra $15 in to cover this cost.

  • Community groups/not for profits - please contact us to discuss costs for your booking



  • Toilets are a short walk within the Village Main Street.

  • There is a small private space off stage for any wardrobe changes or storage. This space has tea and coffee facilities.

  • We do encourage you to interact with the audience - it's this point of difference that we encourage - connection and networking.

  • Cafes or food venues in the Historic Village may not be open after 3pm but there are food options in close proximity. Please ask if you would like any suggestions for food and accommodation.

  • No guest parking is permitted on Village grounds- strictly on road only. Bands are able to park within close proximity to the venue.

  • Discreet BYO is permitted but it's not able to be advertised.

  • All bottles and cans must be taken away at the end of the show.

  • We supply cold, non-alcoholic drinks for sale.

  • The Village is a non-smoking venue, however there is a smoking area at the base of the Jam Factory stairs. No smoking is permitted on the deck/stage area.


  • Ticket price: We recommend $10 - 30 entry fee as our Kaupapa is to bring original music experiences, accessible.

  • We do not do split ticket pricing. All tickets sold will be the same price. 

Ticketing platform: 

  • We provide our own ticketing system for the events in our venue. This is not negotiable. We will send you the ticketing link to use on your listings.

  • We strongly recommend you advertise your event on UnderTheRadar and Eventfinda.

  • Please let us know prior to your event if you are selling merchandise.

Promotional plan:

  • We will do all we can to promote your event to our audience via our websites and social media accounts. However, we are not promoters, and it is you, the performer, who is responsible for reaching as wide an audience as possible.

  • If you are providing your own graphic designed collateral, please send it in a JPEG format.

  • If we are creating your brand kit, please attach a collection of high-resolution photographs to be used on your poster and to feed into your Facebook event page. 

  • We have a strict brand standards policy. Please do not modify the Incubator or Jam Factory logos.

  • The Jam Factory Team will create an event on Facebook - you will be sent a Co- Host request. We encourage you interact with the guests on this event page and activate this event by uploading videos and photos of you performing.

  • Community Groups and Not-for-Profit Organisations: please contact us to discuss costs for your booking.

Tips for out-of-town artists:

  • Posting on your own social media pages and tagging Tauranga locals is a great way to spread the word of your event. Also posting your ticketing link onto community group pages, music related pages or Tauranga local pages too.

  • We highly recommend you add your event to Undertheradar and Eventfinda, and any other local event promotion sites you can find, with the ticketing link that we provide.

  • Press release: We can provide you with the contact details of the press and from our experience, the stories are better coming from you. Please mention the Jam Factory as the venue - the address is The Historic Village, 159, 17th Avenue Tauranga.

  • We appreciate you liking/following @theincubatorcreativehub and @jamfactorytga on social media, this way we can tag you in any of the content we get from the event and you know who to tag in your content.

Terms and conditions

How we can help make your event a success:

  • We can supply a reasonable supply of equipment

  • Social media, web and collateral promotion package

  •  A team of 3 - One event leader and two team volunteers to help manage your performance, take your door sales and sell merchandise for you. 

  • Support acts are encouraged to support local musicians and increase your local reach.


 Support band:

  • We encourage you to liaise with the support band/musician prior to the gig, include information about them on your promo material and give them a bit of a shout-out on the event page in the lead-up to your event.

  • It is up to you to distribute the revenue to any support acts.


  • Events cancelled within 7 days will incur a 30% cancellation fee

  • Any events cancelled within 48 hours from the event are not refundable.

  • Performers acknowledge and agree that The Incubator Creative Hub / Jam Factory may cancel the booking in case of Force Majeure, with a full refund of fees. (Force Majeure covers all unforeseeable circumstances that prevent someone from fulfilling a contract).

  • Please understand that in some events there may be a deposit required to be returned after the event subject to no damages or costs created during the event and its guests. This is ascertained on a case-by-case basis.


Show times:

  • Evening shows- Doors open at 6.30 pm with a prompt start time of 7 pm.

  • Support bands must start within 30 minutes of the advertised start time and we insist on a quick 15-minute changeover between acts.

  • Out of respect for our neighbouring residents, we have a music curfew of 10:00 pm. The Jam Factory is located within a gated facility so the gates will be locked by security by 10.30 pm.

  • ​ Early evening and afternoon shows are also possible.


Packing in and out​:

​Load In: 

  • Load in is at 3pm. This gives you time to set up, sound check and have time for a break/eat.  We can amend this if both parties agree to new details.

  • We value the time of our staff and volunteers and ask that Soundcheck and performance times are adhered to closely. Please allow 60-90minutes for a sound check.

  • Please note late arrivals to agreed set up and soundcheck for performance and gigs will incur a penalty of $50.


Load out:

We encourage a team effort to pack down events. Bands and volunteers.

  • You will need to be out of the premises by no later than 10.30 pm 
    Independent users will be liable for the security call out fee $200+GST

  • Please leave the venue tidy and clean exactly like the images provided backstage.

Important information:

  • As the Historic Village is a public reserve it is not acceptable for noise travel that contains offensive language lyrics to upset other visitors to the Village.

  • No incense or candles are permitted in the venue under any circumstances due to the fire alarm system (very sensitive).

  • Alcohol & Refreshments: It is permitted to bring a discreet quantity of refreshments inside The Jam Factory and on the deck, but alcohol is not permitted away from the Jam Factory venue. It is not to be held or consumed in public areas, streets or bathrooms.

  • Damages: Performers will be liable for any damage incurred to our sound gear and premises.

  • Age Restrictions - All ages shows - Patrons who are under 18 must be accompanied by a Parent or Legal guardian. 

  • We do not permit mic'ing of drums in our venue due to the proximity of other tenants and sound travel.

  • Helicopter noise. We do need to warn you that we are in the flight path of the Tauranga Hospital Rescue helicopter. It may momentarily impact your event. Please respect that they are saving lives and it is an unavoidable issue.

Health & Safety Policy:

There are H&S policies in place for the use of the Jam Factory

  • One of the Jam Factory team members will be your point of contact during the event.

  • Please communicate with that nominated person only during the event for queries and any Health & Safety incidents or issues.

  • Any incidents or near misses must be reported to the Team Leader on the day of the event.

  • It is essential to meet with the Team Leader, who is the Health & Safety Manager, before any event can proceed.

  • This is to discuss any unique risks and potential issues and to put into place preventative measures to ensure a safe and enjoyable event.

  • The Event Notification and Investigation forms for recording and reporting any incident or injury are available in the kitchens of both The Jam Factory and The Incubator. These forms are held on the clipboard with the work-safe induction form.

  • Sound level: Must be managed at no more than 91dB.


  • There are CCTV cameras positioned around the Village feeding directly back to the Tauranga City Council, so any drunken, illegal behaviour will be on TV, both live and recorded. 

  • We reserve the right to turn away intoxicated people and will not tolerate preloading and drunkenness.

  • The Incubator is proud to call the Historic Village our home and we stipulate up front that this is not a place for drunken behaviour, drug use, or damage to Jam Factory property or the Village grounds.

  • We will not tolerate any of the above behaviours and security measures will be used without hesitation.

  • Respect for other tenants and the Historic Village: there are other tenants and organisations operating and we ask that when walking around the Historic Village your guests are mindful of other events and gatherings. 

  • Absolutely NO alcohol to be walked around the Village at any time.


You will be issued an invoice, please make full payment to the following account details:




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